Big Ideas Are Little Ideas That No-one

Attention Is A Bit Like Real Estate, In That They're Not Making Any More Of It. Unlike Real Estate, Though, It Keeps Going Up In Value.

One Key To Learning And Success Is The Willingness To Try Something New, And Feel Momentarily Incompetent.

Reputation Is What People Expect Us To Do Next. It's Their Expectation Of The Quality And Character Of The Next Thing We Produce Or Say Or Do. We Control Our Actions (even When It Feels Like We Don't) And Our Actions Over Time (especially When We Think No One Is Looking) Earn Our Reputation.

Content Marketing Is The Only Marketing Left

The Goal, Then, Isn't To Draw Some Positioning Charts And Announce That You Have Differentiated Your Product. No, The Opportunity Is To Actually Create Something That People Choose To Talk About, Regardless Of What The Competition Is Doing.