Between Calculated Risk And Reckless Decision-making Lies

If You Believe You Can Change - If You Make It A Habit - The Change Becomes Real.

Research Suggests That Investment Bankers Are More Prone To Commit Fraud When They Feel The Competitor At Their Heels.

There’s Something Really Powerful About Groups And Shared Experiences. People Might Be Skeptical About Their Ability To Change If They’re By Themselves, But A Group Will Convince Them To Suspend Disbelief. A Community Creates Belief.

Shampoo Doesn’t Have To Foam, But We Add Foaming Chemicals Because People Expect It Each Time They Wash Their Hair. Same Thing With Laundry Detergent. And Toothpaste—now Every Company Adds Sodium Laureth Sulfate To Make Toothpaste Foam More. There’s No Cleaning Benefit, But People Feel Better When There’s A Bunch Of Suds Around Their Mouth. Once The Customer Starts Expecting That Foam, The Habit Starts Growing.

Once People Learned How To Believe In Something, That Skill Started Spilling Over To Other Parts Of Their Lives, Until They Started Believing They Could Change. Belief Was The Ingredient That Made A Reworked Habit Loop Into A Permanent Behavior.