Banks Are Run By Executives, And Executives

Many Ideas Happen To Us. We Have Intuition, We Have Feeling, We Have Emotion, All Of That Happens, We Don't Decide To Do It. We Don't Control It.

Spend Some Effort In Figuring Out Why Each Decision Did Or Did Not Pan Out. Doing That Systematically Is Key: Really Try To Question The Way You Make Decisions, And Improve It.

The Psychologist, Paul Rozin, An Expert On Disgust, Observed That A Single Cockroach Will Completely Wreck The Appeal Of A Bowl Of Cherries, But A Cherry Will Do Nothing At All For A Bowl Of Cockroaches.

It's Very Easy For Trusted Companies To Mislead Naive Customers, And Life Insurance Companies Are Trusted.

Many People Will Admit That They Made A Mistake [putting Money In Dot-coms Or Telecoms At Their Peak] But That Doesn’t Mean That They’ve Changed Their Mind About Anything In Particular. It Doesn’t Mean That They Are Now Able To Avoid That Mistake.