At Patagonia, Making A Profit Is Not

I Think Risk Is Important. I Don't Care If It's A Great Financial Risk Or A Physical Risk. You Only Get Out Of Something What You Put Into It And The Fact That You Are Willing To Risk Something Means That You Are Going To Get A Lot More Out Of It.

I Drive Old Cars, All My Patagonia Clothes Are Years And Years Old, I Hardly Have Anything New. I Try To Lead A Very Simple Life. I Am Not A Consumer Of Anything. And I Much Prefer Sleeping On Somebody's Floor Than In A Motel Room.

It's Not An Adventure Until Something Goes Wrong.

What They Don't Realize Is That I'm Not In The Business To Make Clothes. I'm Not In The Business To Make More Money For Myself, For Christ's Sake. This Is The Reason Patagonia Exists - To Put Into Action The Recommendations I Read About In Books To Avoid Environmental Collapse. That's The Reason I'm In Business - To Try To Clean Up Our Own Act, And Try To Influence Other Companies To Do The Right Thing, And Try To Influence Our Customers To Do The Right Thing. So We're Not Going To Change.

So All Of These Companies That Are Going For The Big Growth, If It Continues For Any Length Of Time, Will Outlast Their Resources And Outlast Their Customers And Go Belly-up. And That's Why These Huge Companies Have Massive Layoffs All The Time.