At 60 Miles An Hour The Loudest

Claude Hopkins.. Maintained That Nobody With A College Education Could Write An Advertisement Addressed To The Mass Millions. That's Absolute Poppycock.

Good Copy Can't Be Written With Tongue In Cheek, Written Just For A Living. You've Got To Believe In The Product.

If You Want Action, Don’t Write. Go And Tell The Guy What You Want.

I Always Said That Mega-mergers Were For Megalomaniacs.

I Do Not Regard Advertising As Entertainment Or An Art Form, But As A Medium Of Information.