At Casablanca We Did 'midnight Express,' 'flashdance,'

The Seminal Elements Of What Makes A Story Great - Challenge, Struggle, Resolution - Are The Same Whether We're Talking About Story Content For A Movie Such As 'rain Man,' Or Telling A Purposeful Story To Forge New Business Relationships Or Conclude A Fruitful Transaction, Such As Acquiring An Nba Franchise.

Use State-of-the-heart Technology Online And Offline To Turn Listeners Into Viral Advocates And Customers Into Raving Fans.

With A Purposeful Story, You Can Change A "wanna Be" To A "gonna Be" To A "be".

Beside Every Great Success Are The Seeds Of Enormous Failure. In Every Failure, There's The Opportunity Seeds Of Great Success. They're Not Miles Apart. So If They're That Close Together, And If You're Really Working, You're Always Gonna Have That Likelihood That Something's Not Going To Work.

In Any Situation That Calls For You To Persuade, Convince Or Manage Someone Or A Group Of People To Do Something, The Ability To Tell A Purposeful Story Will Be Your Secret Sauce.