As We All Know, Lasting Relationships Can't

Social Media Companies Must Combine Their Mastery Of The Latest In Real-time, Location Based Or Augmented Reality Technologies In The Service Of Clear And Consistent Storytelling.

Brands Must Have A Point Of View On That Purposeful Engagement, Whether It's Directed Towards The Environment, Poverty, Water As A Resource Or Causes Such As Breast Cancer Or Education. Merely Declaring Your Commitment To A Category Or Cause Will Not Be Enough The Distinguish Your Brand Sufficiently To See A Return On These Well-intended Efforts.

The Way Customers Relate To Brands And How Profit Is Generated Has Changed So Dramatically Almost Every Professional Is Being Challenged To Reconsider What They Do In Order To Stay Relevant.

Often Motivated By A Desire To Maintain The Existing Status Quo, Sloth Almost Cost The U.s. Its Auto Industry, As It Refused For Decades To Build Fuel-efficient Cars To Compete With Japanese, Korean And European Imports.

Through Their Own Actions, Customers Can Hold Companies Responsible To Higher Standards Of Social Responsibility. Through Collective Action, They Can Leverage Their Dollars To Combat The Force Of Those Investors Who Myopically Pursue Profits At The Expense Of The Rest Of Society.