As Project Chief You Are Creating A

Regardless Of Age, Regardless Of Position, Regardless Of The Business We Happen To Be In, All Of Us Need To Understand The Importance Of Branding. We Are Ceos Of Our Own Companies: Me, Inc. To Be In Business Today, Our Most Important Job Is To Be Head Marketer For The Brand Called You.

The Dumbest Mistake Is Viewing Design As Something You Do At The End Of The Process To 'tidy Up' The Mess, As Opposed To Understanding It's A 'day One' Issue And Part Of Everything.

Reward Excellent Failures. Punish Mediocre Successes.

Your Calendar Never Lies. All We Have Is Our Time. The Way We Spend Our Time Is Our Priorities, Is Our Strategy. Your Calendar Knows What You Really Care About. Do You?

You Will Be Remembered, In The Long Haul, For The Quality Of Your Work, Not The Quantity Of Your Work. No One Evaluates Picasso Based On The Number Of Paintings He Churned Out.