As A Proportion Of The Labor Force,

The Life-fate Of The Modern Individual Depends Not Only Upon The Family Into Which He Was Born Or Which He Enters By Marriage, But Increasingly Upon The Corporation In Which He Spends The Most Alert Hours Of His Best Years.

Commercial Jazz, Soap Opera, Pulp Fiction, Comic Strips, The Movies Set The Images, Mannerisms, Standards, And Aims Of The Urban Masses. In One Way Or Another, Everyone Is Equal Before These Cultural Machines; Like Technology Itself, The Mass Media Are Nearly Universal In Their Incidence And Appeal. They Are A Kind Of Common Denominator, A Kind Of Scheme For Pre-scheduled, Mass Emotions.

Freedom Is Not Merely The Opportunity To Do As One Pleases; Neither Is It Merely The Opportunity To Choose Between Set Alternatives. Freedom Is, First Of All, The Chance To Formulate The Available Choices, To Argue Over Them -- And Then, The Opportunity To Choose.

Nobody Talks More Of Free Enterprise And Competition And Of The Best Man Winning Than The Man Who Inherited His Father's Store Or Farm.

The Professional Celebrity, Male And Female, Is The Crowning Result Of The Star System Of A Society That Makes A Fetish Of Competition. In America, This System Is Carried To The Point Where A Man Who Can Knock A Small White Ball Into A Series Of Holes In The Ground With More Efficiency Than Anyone Else Thereby Gains Social Access To The President Of The United States.