Artists Are People With A Genius For

Here's The Fascinating Part, Call It The Golden Shoulder: We Have No Idea In Advance Who The Great Contributors Are Going To Be. We Know That There's A Huge Cohort Of People Struggling Outside The Boundaries Of The Curated, Selected Few, But We Don't Know Who They Are.

No, The Only Way To Know What People Think Is To Watch What They Do, Not What They Say. Do They Come Back For More? Do You Cause Them To Change Their Behavior? Can You Make Them Smile?

By All Means, Fire The Customers Who Aren't Worth The Time And The Trouble. But Understand That The Moment You Insist The Customer Is Wrong, You've Just Started The Firing Process.

You Know, If I Look At An Auditorium Full Of High School Students And The Big Man On Campus And His Girlfriend Are Busy Talking While The Lecture's Going On, The Rest Of The Room Is Going To Do It Because They're Powerful Sneezers. They Have Influence. They Reach Out To A Whole Bunch Of People In A Way That Makes The Idea Of Being Disrespectful Spread.

It's Uncomfortable To Resist The Urge To Settle.