Apple Is In A Position They've Been

The Nice Thing About Twitter Is The Architecture Of Visibility. Email Is Invisible Unless You Reach Out To Someone Directly. With Twitter, Anyone Can Follow You And This Is One Of The Big Changes That Was Really Introduced By Flickr, Was This Wonderful Idea That You Can Follow Somebody Without Their Permission. Recognizing That Relationships Are Asymmetrical, Unlike Facebook Where We Have To Acknowledge Each Other Otherwise We Can’t See Each Other.

Anyone Who Puts A Small Gloss On A Fundamental Technology, Calls It Proprietary, And Then Tries To Keep Others From Building On It, Is A Thief.

The Biggest Mistake We See Companies Make When They First Hit Twitter Is To Think About It As A Channel To Push Out Information.

An Invention Has To Make Sense In The World It Finishes In, Not In The World It Started.

No Matter Your Sector, Chances Are That People Are Already Twittering About Your Products, Your Brand, Your Company Or At Least Your Industry.